Teacher Teaching
Teaching Jobs Resource for the Best Engineering Schools
The engineering academic teacher today is faced with the challenge of training the next generation of engineering students to be better prepared for global grand challenges. Engineering initiatives such as those highlighted by the National Academy of Engineering in Washington, D.C. are helping to spark greater interest in bringing these concerns to the teaching environment. Getting students interested in engineering and engaged in the dialogue of an engineering entrepreneurship mindset through collaboration with researchers, policy makers, social scientists and humanities is a prerequisite, goal, and learning process.

With these critical challenges before the engineering academic teacher, teachers looking for positions at today’s best engineering schools need the expertise and interest to help students face these complex societal issues. Today’s engineering academic teacher will motivate students by helping them be preparing to expand technical literacy and also to help educate the public on the importance awareness of changes needed to make a better quality of life for all.

Engineering Academic Teacher Resource Guide:

For those in the engineering academic teacher profession that are in between or looking for key positions in the best engineering schools across the country, there are job resource guides. Academic Keys for Engineering posts for the academia with special focus on the disciplines of engineering, agriculture, business, health sciences, medicine and law to name a few.

The agency website posts jobs from more than 90% of the top universities from around the world, with over 2,800 universities who have or do post positions with them. The job postings are mainly targeted towards higher education teachers, according to their discipline, and regular mailings and e-fliers are sent. So for leading engineering schools as well as those looking for an engineering academic teacher position, Academic Keys for Engineering targets a well represented community of professionals.

Photo Credit:Oregon Department of Transportation

Spam Mail Picture
Very Nice Post, I certainly Love this Website Keep on it (Recognizing the Voice of Spam)
The blogosphere has blown up, not only as a good means of communication, but as a powerful marketing strategy as well. Unfortunately, since the early part of the 21st century, spammers have been coming up with increasingly annoying means to try and get their sites to rank on major search engines.

If you have done any ring time on the blogosphere, you already recognize the title “Very nice post I certainly love this website keep on it.” This is a statement that many bloggers find filling up their inboxes no matter what they do. (If I had a dime for every one of these...) In fact, some companies actually outsource the spamming as a job throughout parts of Asia. They’re paid per accepted comment, but because they have to move such high volume per hour, they never take the time to read the post. Instead, they endlessly type generic things like (you guessed it), “Very nice post, I certainly love this website...”

Ranking Means Everything

Major search engines are becoming the most dominating force in the digital world, and ranking means everything, even when it comes to commercial online distributors. Companies will spare no expense, some cutting every corner possible, just to inch up the page hoping for more clicks and sales.

As outbound marketing has become less popular on the web, the spam comments aren’t working as well anymore. Programs to block these types of unwanted comments are popping up all the time, almost forcing spammers to actually (God forbid) read the article, and then comment appropriately.

Of course, what spammers and the people who pay them are really after is a physical link, a backlink to their site which gives them more credence in the eyes of Google or Bing search engines.

Here are three reasons why generic blog commenting is bad:

  1. Major search engines like Google are really beginning to crack down on bad or spammy links. For bloggers this could actually mean that their sites get penalized for having spam on their site, and even if the link is left sitting, it could look spammy enough to induce a penalty to the receiving site that actually paid for it.

  2. When people are browsing the net, spammy links under an article or blog show a lack of professionalism, and also a lack of moderation. Neither goes over well, and both reduce the effectiveness of blogs. The presence of spam tells people that there is no one taking care of the site or blog and cleaning away the unwanted digital debris.

  3. With comment spam, readers tend to lose faith and drop away. Additionally, they will be far less likely to comment themselves, not wanted to be seen in the midst of spam.

What Do Spam Comments Look Like?

Take the title example, “Very nice post, I certainly love this website, keep on it.” It is general enough to fit anywhere and on any site; there’s no specificity. Spam comments try to sound legitimate without mentioning anything about the actual content of the blog or article, because the poster is not reading before commenting. In fact, often times it could be an automated process.

They think if they play by the numbers and spam enough comments like these, a few comments will make it through. The best thing for any blogger is to get protective software, or take the time to occasionally rid the sites of all generic comments and unwanted spam.

Advertisement Studies
Why Study Advertising?
You probably already know there are countless opportunities open to the student who attains a B.S. in communications with a focus in advertising.

Advertising is an ever growing field with new job and research-based opportunities opening up all the time. In recent years, the addition of online advertising to existing advertising opportunities has brought further possibilities, and the internet of things will likely take it even further.

Advertising opportunities now go way beyond browsing through career guides and reading advice from the experts on where to begin your advertising careers. Work/study programs are becoming more and more scientific and niche, so as to receive on the job training while completing your degree.

There are many schools to choose from, including campus study or online study. You will learn overall principles, detailed techniques and technical jargon which will further prepare you for the advertising opportunities that await.

With a rapidly changing and expanding field such as advertising, one must study as thoroughly as possible to get the most out of the years which prepare them for the years of application. To really get to know the nature of advertising, you must study the world around you: for at its core, advertising is in fact the study of people. It's based on humanity’s desire: to feel good about one's self, not always from a selfish perspective, but sometimes even to strive for a better world. To achieve this, successful advertisements must always be culturally aware of the context of the time.

One of the greatest modern day ad copy writers who understood this is no longer with us, yet still is revered and studied by marketing and advertising writers today. Gary Halbert’s writings to his son from a prison where he was stationed called The Boron Letters have become legendary. In the letters, he describes in great detail how to hook a potential customer and how to sell anyone anything effectively. His techniques have been taught worldwide among professionals, and have often yielded impressive results. In fact, they are as relevant today as they were at the time.

Gary Halbert relied on a technique that he called AIDA. Attention comes first, as in getting the potential buyer or customer to notice your advertisement. Next is interest, if the customer is not interested you cannot keep his attention. Desire is next, meaning you have to make the customer desire the product and really picture the advantage he will have after he has it. The last letter stands for action. Gary was a stickler for specific instructions, advocating that there should be no stone left unturned when it comes to describing exactly what you want the customer to do and how they should proceed to buy your product.

Thus when choosing the form of study which will propel you into the advertising world, look for a method that fits in with your learning type and schedule, and with the study of people. You will find endless opportunities if you are willing to work hard and study until you have achieved a working knowledge, documented by your results, of the wants and needs of people, both collectively in groups and as individuals. These results and that experience will be worth way more than your advertising degree.

Photo Credit:Petr Dosek

Sale Signs
Ten Sales Tips that Every Sales Professional Needs to Know
Today’s top sales performers will be faced with economic challenges and global competition on an ever increasing scale. Here are 10 tips we’ve put together that can keep any sales professional standing out in the crowd and performing above the group.

  1. Set high targets. A sales professional doesn’t wait for his or her boss to set goals for them. They set their own sights and even make sure their goals are higher than the boss’.
  2. Schedule – They know how to effectively and efficiently plan their day, week, month, and each quarter or year in advance.
  3. Another trait is they will set an objective or goal before calling on their prospects.
  4. A sales professional will know the relevant questions to ask their prospects, and these are targeted to the heart of the matter. Don’t ask weak questions that lead nowhere, get to the hard questions, the real core that makes the prospect think.
  5. They don’t do all the talking, they take time to deeply listen to their prospects to find out what they need and want.
  6. The sales professional doesn’t assume they automatically know what the customer wants; they will ask them for clarification.
  7. They will wait for the right moment to present their product to the prospect. Nothing is worse than pre-empting the opportune moment or giving the sales pitch before you understand what the customer wants.
  8. The professional will begin the presentation by summarizing how they see or understand the prospect’s situation and requirements.
  9. The sales professional knows how to show the prospect how their product is relevant to them.
  10. The professional will anticipate a rejection ahead of time, and be prepared with an appropriate response.

  11. Bonus TIP:

  12. A sales professional will always follow up on a prospect after the initial call.

Photo Credit:Tim Parkinson

Business Majors
Why Major in Business Management?
To business executives, the answer is clear. An MBA, or Masters of Business Administration, has gotten them far. Many others in the workplace will agree, including but not limited to individuals with jobs in management, accounting, finance, sales, and marketing, that good business management skills are absolutely vital to their job stability and forward progress.

It is a well known trend that achievers are often bursting with excellent business management skills, while many underachievers struggle with or lack some basic business management training. Skills such as organization, planning, strategizing, people management, time efficiency, critical thinking, analyzing and evaluating business functions, and more are greatly needed in the business world. This applies equally to large corporations as to new small businesses.

Majoring in business management and especially receiving a degree in it has proven to open the doors to countless career opportunities. Some examples are in general management, entrepreneurship, consulting, operations management, human resources, non-profit organizations, and strategic planning. Universally, these careers highly prize two major traits: people skills and business management skills.

It stands to reason then, that bolstering your business management skills is a worthwhile investment, whether by majoring in business management in college, or by taking an online refresher course.

A career in business management skills is a classic in our society, and it seems that skilled managers are constantly in demand. A good manager possesses the qualities of leadership, such as maintaining morale, fueling creative energy, encouraging initiative, supporting advancement, efficiency of employees, navigating performance, and meeting goals. All of these traits are definitive of good business management skills.

Graduates of a variety of business management training, online courses and college majors consistently find that if you give priority to your business management skills, they will repay you with a successful career, full of opportunity, advancement and forward progress.

Photo Credit:Kevin Dooley

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