Downtown of New York City
How the World is in a Relationship with Advertising
When we think of what advertising is, we may think of commercials, internet pop-ups or billboards; but this is the traditional way of thinking. Advertising is so much more than that today. It has taken a prominent role in our lives, permanently changing how we operate and how we function.

Take for example, the brand name Nike. From the swoosh logo to the tagline heard around the world “just do it”, it has easily become one of the most recognizable brands there is. Their advertising team hit the jackpot with this killer concept and they are probably still patting themselves on the back for it, while the general public may not have noticed that it had such a profound or significant impact. A tagline serves two purposes; the first being that it reflects the brand positively, and the second being that it appeals to the target. Obviously for Nike, they did a just job. They successfully communicated their brand to not only their target market, but to the general public as well. It would be hard to find someone who was not familiar with Nike’s logo or tagline. Nike’s success is one of the best examples of what to do right in advertising.

An advertiser’s goal is to have a successful campaign, which entails promoting a good or a service. When a product or service is promoted successfully, sales increase. When sales increase, companies become stabilized, which results in people being able to keep their jobs. This is all assuming that the product or service is a desirable commodity. For example, no one (hopefully) would buy silverware for pets. The point is, advertising, and even marketing, are the backbone of a good company. If a company is not able to articulate their product or service to the public and bring in revenue, chances are that company will go under. And for whatever odd reason, the communications department is the first department to see lay-offs when the company is making cuts. What is a company without a skillful team of communicators? Well, there’s not much of one. Companies that do this will most likely find themselves going under too. Just recently, the Borders’s book chain fell victim to loss of revenue. Back in February 2011, the company filed for bankruptcy. It can’t be said for certain if the lack of activity in the advertising and marketing department resulted in loss of sales, but we can assume that a flourishing and full-staffed advertising department does not result in closures.

Advertising quite literally changes peoples lives. It can either provide the public with what they need, or they can die trying (figuratively speaking of course). Job stability is a major factor concerning efforts made by an advertiser, but it certainly isn’t the only one. Believe it or not, advertisers actually want to make high quality ads and campaigns: not for just their employment status, but for creativity’s sake too. A handful of advertisers are eager to implement new ideas and think outside of the box. This bunch thinks on the right side of their brain (pun intended). Every advertiser has an inventive and artistic itch that needs to be scratched. They may not itch everyday, but a good majority of the time, they’re pretty itchy. Advertisers sometimes refer to themselves as an “addy”. An addy is someone who is married to the art of advertising. They want to change the misconception that advertising is an annoying scheme to get peoples money. Rather, they want to revolutionize the idea that advertising is a unique interactive style of art.

An addy who is committed to the success of campaign, will spend days at the drawing board thinking of what works and what doesn’t. They’ll rip out pages in their notebooks brainstorming the perfect concept. True addys will only present fully baked ideas as the path to their objective. This is not saying advertisers are right every time when it comes to campaigns, but they need to feel like they are right. If the concept wasn’t a client’s cup of tea, an advertiser will build off that criticism and hone their skills to achieve a winning concept. Lacking confidence in a concept does not lead to the road to success, only believing does.

Advertising is not a shallow or simple field. The advertisements seen in magazines, heard on radios or seen on TV all started with a need. That need turned into an idea, the idea turned into an advertisement, that advertisement turned into revenue and that revenue either created a successful or unsuccessful venture. Whether advertising is appreciated or not, it can firmly be said that it helps the world go ‘round.


Past Mug Shot
How to Find Criminal Mug Shots Online
The prevalence of the internet today means that information is being shared faster and more efficiently than ever before. This is especially true within the legal and judicial sectors, where people need to find information about crimes and other events as quickly as possible. Mug shots are police record pictures of people who have been arrested. These are used for identification by investigators or the victims of crimes, and are taken in two parts – one view from the front, and one view from the side. You can now find criminal mug shots online that have been made available to the public on a variety of web sites.

There is some debate over the value of mug shots because they have become so commonly known and are strongly associated with crime. Therefore, anyone with a mug shot is often automatically seen as a criminal, even though having a mug shot does not mean that the person was convicted of a crime. Nevertheless, many sites still make use of their First Amendment rights and publish criminal mug shots online. The most legitimate of these sites do their best not to publish any untrue information or incriminate anyone without cause.

Mugshots.com is one of the best places to find criminal mug shots online. The philosophy behind this site is that public records should be made public. Mug shots are public records, and should therefore be published in an easy-to-access format. This site features links to several articles describing the benefits of online mug shot access – arrests have been made and people have turned themselves in due to online mug shots. The mug shots on this site often have a bit of information about the person and links to relevant news stories and articles.

This site includes a blog with articles about the latest major crimes and legal news stories. There are also sections dedicated to mug shots created by the FBI and Interpol, and international police organization. There are mug shot categories for terrorism, celebrities, sports, music artists, outlaws, and gangsters. Notably, Butch Cassidy, the Sundance Kid, and John Dillinger are all included in the 'outlaws' sections. There is also a 'favorites' category which features the most viewed mug shots on the site. This section has people with strange facial tattoos, hair, expressions, or other notable features.

MugShotsOnline.com is another good place to find criminal mug shots online. This site features some slightly different types of information about the people in the photos. You will be able to see the age of the person, the location and date of the arrest, and the charges under which the person was arrested. There is a 'Most Wanted' section with mug shots of America's most wanted criminals and the crimes they are accused of. Most of these involve murder and drug trafficking. Another section provides location and contact information about children who have gone missing in America.

It is easy to think that anyone you see in criminal mug shots online is actually a criminal. Remember that mug shots are simply taken upon arrest, and are not specifically indicative of a crime. People are innocent until proven guilty in a court of law, so be sure to use online mug shots wisely.

Photo Credit:Alistair Paterson


ABC Letters
How To, Who To, and More - The ABCs of Event Planning Jobs
Do you enjoy working with people? Are you an extremely well organized person? Are you good at planning, coordinating and handling logistics? Then it’s possible you could have an exciting career as an event planner. What does an event planner do exactly and where will you find event planning jobs?

First of all, event planning jobs are becoming an important aspect for most large companies, organizations and schools today. Finding event planning jobs might be difficult at times, but there is a big market for it. If you have the necessary skills and expertise for this sometimes demanding and always creative work it shouldn’t be too difficult.

How to Get Started:

A good beginning is to take courses at a hospitality school in order to learn the basics of events planning, the ins and outs of catering, hospitality management, plus the necessary etiquette. You can also get hands on experience by working in the hospitality industry or for an established event planning company.

Who to? Or where to find event planning jobs:

If you have recently started your own events planning business, you will want to consider advertising to help you find event planning jobs. As your successes accumulate so will your reputation grow, usually spread via word of mouth. Make a list of all your available options for advertising, such as your website, social media, local business organizations in your city and surrounding towns, the yellow pages, through friends, relatives and networking, etc.

Another place you will be able to look for event planning jobs is online. There are a good amount of sites online such as www.SpecialEventSite.com and www.CoolWorks.com to list just a few. Don’t just check under the ‘event planning jobs’ category either, broaden your search by looking under ‘hospitality’ as well, and you might end up with a lot more than you expected!

Companies will be looking at your organizational skills as well as your managerial skills, people skills and your temperament. A good event planner can keep cool under even the most stressful situations and still get the job done perfectly. Delegating efficiently is one of the keys to being a great event planner, and having an arsenal of experts you can call on for various tasks such as marketing, creative design, PR, decorating, catering etc. is crucial. Be sure to build up your network of these experts.

Photo Credit:Shardayyy


Butterfly on Rock
Image Info Full Size Zenphoto Comment Descriptions
Most people today share pictures and other media through social networking and sharing platforms such as Facebook, Flickr, Photobucket, and Instagram. These are all decent ways to share, but for some they are not enough in the ways of customizability, ease of use, or quality of service. Thankfully, there are many photoblogging options today. Some of these can be quite complicated, but ZenPhoto is a great option for most people, which allows you to create image info full size ZenPhoto comment descriptions.

ZenPhoto is a free and open source CMS, or content management system. It is an online media gallery for photo-and other types of blogs that provides an amazing level of quality as well as customization. It is hailed as one of the simplest and easy to use yet powerful CMS' – simplicity is in the name itself. In order to use ZenPhoto and create image info full size ZenPhoto comment descriptions, you will need a web server with your own hosting package. An Apache server with PHP and MySQL are also required, as is an FTP upload client such as Filezilla for uploading media files.

ZenPhoto supports a large number of file formats: jpg, gif, png, mp3, mp4, m4v, m4a, fla, flv, mov, and 3gp. Individual items and albums of items can be dragged and dropped throughout the page, allowing you to easily reorganize your site. You can create image info full size ZenPhoto comment descriptions that include any information you want, unlike some other services. You can add html, tags, and RSS here.

There are many ways to protect your media once you have displayed it on your page. Automated spam bots and plagiarizers often take advantage of unprotected websites and photos, leaving annoying comments and stealing your work. You can add filters to your image info full size ZenPhoto comment descriptions to stop this, such as the popular Captcha system that will ensure that anyone leaving a comment on your page is a human. There are also built-in filters that will analyze the comment and block it if it is found to be spam. To protect your images, there are security measures that can block people from copying and saving the images from your site.

In addition to managing your media, ZenPhoto can also be used to manage your blog itself. You can create pages and subpages, and drag and drop them as you please. The built in news feed, which can be automatically updated, gives you a place to quickly and easily show off your latest work.

Multiple users are able to work on the same media blog site with this service. You can manage individual user permissions, user groups, and create individual password protections for your image info full size ZenPhoto comment descriptions.

One of the best things about ZenPhoto is that it is customizable. There are plenty of third-party add-ons that will help you with everything you need, including some things you didn't even know you need. These are especially useful for customizing the layout and design of your page, as well as filtering the viewers and comments made on your site. If you are up to the task, you can even write some code yourself to create your own modules and features within the program.

Photo Credit:djibb


DB Cooper Comic
New DB Cooper Leads
Over 40 years ago, perhaps the most infamous skyjacking in American history took place over the skies of the west coast of America. A man known only as “D.B. Cooper” managed to hijack a Boeing 727 and apparently get away with $200,000 after parachuting out of the plane. He was never found. Last year, new DB Cooper leads were announced by the FBI, and their investigation continues to this day.

Apparently a credible tip came from a retired member of law enforcement. This officer had a contact who may have known the skyjacker, though the suspect has been deceased for 10 years. This won't stop the investigation, as new DB Cooper leads are still relevant to the FBI because they would like to finally be able to close the case.

The family of the suspect are cooperating with the investigation, and the FBI are examining the property of the deceased for fingerprint and DNA traces. They are hoping to match it with a DNA sample of DB Cooper taken from his tie, which he removed before parachuting. The FBI reports that there is not yet any proof that Cooper and the deceased suspect are the same person, yet there is much that is consistent between the two.

On November 24th, 1971, a man who identified himself as 'Dan Cooper' brought what looked like a bomb onto a Northwest Airlines flight from Portland, Oregon, to Seattle, Washington. He was described as a quiet man in his mid-40s, in a black raincoat, a business suit, white shirt, and black tie. During the flight, he handed a note to a flight attendant that said that he had a bomb and to cooperate with him. He demanded $200,000 in $20 bills, as well as four parachutes.

The plane landed in Seattle, where the passengers disembarked in exchange for the money and parachutes. Cooper stayed on board with the pilot, copilot, and a flight attendant, and ordered the plane to be flown to Mexico City. During the flight, Cooper strapped on a parachute, opened a rear door, and jumped out of the plane. They were over the Cascade Mountains in the Pacific Northwest, it was nighttime and storming. Many believe that Cooper could not have survived the fall, making new DB Cooper leads potentially misleading. It has been reported that not even a professional parachutist would have dared to make a jump at night during a rainstorm.

New DB Cooper leads have been suspect since the inception of the case, because there have been over 1000 potential suspects since the case was opened. Most of the tips have gone nowhere. However, this newest lead is intriguing, because the people involved have not been trying to get publicity and fame from their claim. In fact, quite the opposite; they did not come forward until after they were contacted by the FBI first.

At least six people have claimed to be Cooper on their deathbed, but the FBI has been able to prove that they are not valid suspects. New DB Cooper leads occasionally still turn up, as this is one legend that is not likely to be soon forgotten. For many people, it stands as the quintessential case of an ordinary guy “sticking it to the Man” and getting away scot-free. As far as the FBI is concerned, this case is worth wrapping up and they say they will pursue any promising leads, but they are more concerned with crimes that affect the public safety of people today.

Photo Credit:theNerdPatrol


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